Just a days earlier than asserting the 2023 induction class, the International Volleyball Hall of Fame (IVHF), situated in Holyoke, Massachusetts, has introduced a company rebrand to align with its strategic imaginative and prescient to be acknowledged because the authority on the historical past and excellence of volleyball all over the world.
The rebrand encompasses each the visible id in addition to the aim, imaginative and prescient, targets and capabilities for the Hall to drive outreach, fundraising, publicity and development. As the Hall famous in a information launch, “A fully realized brand strategy will cast the Hall further forward, aligned with the surge in popularity of volleyball around the globe.”
The group will now formally be often called each the International Volleyball Hall of Fame and the IVHF.
“As volleyball continues to grow domestically and internationally, it is important that the brand of the International Volleyball Hall of Fame clearly positions the organization for recognition in every continent and every discipline of the sport worldwide,” IVHF Board President Steve Bishop mentioned. “This rebrand course of allowed the IVHF to replicate on the historical past and mission of the group whereas additionally trying ahead to the place we need to be strategically within the world volleyball household.
“This was an important project that will help to highlight the IVHF and honor this great sport well into the future.”
The Hall is on the cusp of main change highlighted by the creation of its International Media Advisory Group comprising media representatives, weblog house owners, and social media influencers from across the globe that may assist create and share tales of volleyball historical past on-line and within the bodily museum. With change and enlargement, branded supplies typically should be produced, making this a super time for this endeavor.
“The IVHF is poised for expanded recognition nationally and globally due to the excellent leadership and contributions of its board of directors, advisors, and supporters,” mentioned IVHF government director George Mulry. “It is vital we create the muse for a robust model that precisely represents our function, targets, and imaginative and prescient for the longer term.
“We’ve experienced incredible growth over the last decade and our brand new identity and logo will honor our roots while representing who we are today and where we are going tomorrow.”
The instruments and assets of the rebrand, together with a company strategic assessment, have been half of an in-kind donation from is+at, a prestigious strategic model home in New York. The timing and providing was utilized by a particular work group, the IVHF advertising and marketing committee and the IVHF board of administrators to create the ultimate model ideas and marks.
The new model mark will probably be rolled out all through the rest of 2023 together with transitioning the web site to www.IVHF.org and can embrace new branding for the induction ceremony October 21 in Holyoke.
For Induction information and to buy tickets, click on right here.
About International Volleyball Hall of Fame
Located in Holyoke — the birthplace of volleyball — the International Volleyball Hall of Fame is an impartial non-profit 501(c)(3) group devoted to honoring the legends, recognizing the greats, and preserving the historical past of volleyball.
The IVHF Museum is residence to greater than 160 inductees from 25 international locations and over 5,000 sq. ft of volleyball historical past. Thousands of folks from all over the world go to the museum annually to study concerning the recreation and expertise the displays. Best recognized globally for its annual Induction Celebration honoring the game’s elite, the IVHF additionally helps greater than a dozen youth, highschool and collegiate competitions and applications yearly. Additional info might be discovered by visiting ivhf.org.
VolleyballMagazine.com is proud to be an element of the IVHF. Editor Lee Feinswog serves on the board of administrators. Just just lately, we donated each single Volleyball print journal to the Hall. There are greater than 4 a long time of magazines and we look ahead to them being displayed and digitized. When Ed Chan and Lee purchased Volleyball journal in 2016, it went fully digital at VolleyballMagazine.com.
