Callaway Golf has actually introduced a multi- year partnership with worldwide songs and home entertainment super star Niall Horan that will certainly see the well known Irish vocalist- songwriter work together with the devices brand name to commemorate their common interest for the video game, while additionally getting in touch with a broader, more youthful target market.
In enhancement to being among one of the most respected artists worldwide, with top cds, songs and numerous followers to his credit scores, Horan is a devoted golf enthusiast that is associated with popular golf efforts. He created Modest! Golf, a golf administration business that stands for specialist gamers, in 2016. Since 2021, Modest! Golf has actually additionally collaborated with the R&A to style and establish a collection of grassroots programs. Horan has actually additionally contended in various Pro-Am occasions, consisting of at the BMW PGA Championship at Wentworth.
“I am proud to partner with Callaway on activations that will engage with golfers around the world,” Horan stated. “Golf is an amazing game, and we’re committed to making it more accessible, inviting and fun, especially for younger players. I’m excited to work with the Callaway team on content, experiences, and other fun ideas to bring more visibility to golf, and more enjoyment to those who play it.”
“We are so fortunate to have Niall Horan as a part of our Callaway Team,” stated Chip Brewer, President & & CHIEF EXECUTIVE OFFICER ofTopgolf Callaway Brands Corp “He loves golf and has proven to be a true global ambassador, with a focus on creating new opportunities and access to the game. We look forward to working with Niall on a range of new ideas that we believe will help further broaden the appeal of golf.”
